Real estate agents, let’s talk!

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In simper words, real estate agent refers to someone who sells and rent out houses, properties and land to clients – morekisi wa matlo

This job is demanding. It needs dedication and focus. You have to work with trust since you will be changing people’s life for the better. Your job includes the offering of security, wealth and opportunities. Not mentioning the operational cost involved, you need data – you need petrol – you need airtime – you need space, you need time. Marketing can and will take all of those, and if not properly managed it can cause the business to collapse.

Allow us to touch the marketing part of the real estate business:

We have traditional marketing which involves –

  • Direct marketing in the form of personal touch – person to person through door knocks, handing out leaflets, elevator pitch, expos, show houses, (cold)calling and etc. This is where as a sales person you are directly involved in creating leads for your business. It can be sellers, buyers, landlords and tenants leads. This model of #marketing takes time, space and money.
  • Silence but shouting fixed sales man – Here we are referring to your billboards, to let and for sales boards, mirror walls, wall posters, branding in the form of uniform and(you are welcome to add).
  • Did we missed something? We know there is still more. But for the sake of time let’s leave it right there…..

Modern marketing involves –

  • Digital marketing – your online present. Are you able to create interest for your products and services when people are searching for news and/or directions? On this model you must always learn and be at everyplace all the time. You must be an expect.(Tip: use social media platforms to your benefit).
  • Content marketing – Your creations in the form of images or articles must lead to action, people must come back for more, they must stay on your network and be able to share your content to their friends and those they know.
  • Keywords – Does your online advert contain simple words which buyers use when they are on the net? Do you use trending technology to solve your daily issues?
  • Networking – This model falls on both side. You need to attend those workshops, networking sessions, business break fast or lunch, industry events through Google teams, Zoom, Skype, video calls and so on even the traditional way.

With that been said and read, are you ready to cut the cost in advertising? If yes, we have a model that will set you on the world stage. Our model which is #sponsored will open doors and platforms at the lowest cost and bring back more time so that you can be able to take your children to school and/or help them with school work. Even when playing golf or having family time in restaurant or on vacation, your business will still run at a profit. Feel free to contact us so that we can explain the model we use. After this you will be able to cut your operational cost.